Telling the Story Behind the Work: The Importance of Marketing in Engineering
By Senior Project Manager Amy Jagaczewski, P.E. Engineers solve real problems, but many struggle to talk about that work in a way clients understand. They change communities, protect people, and extend the life of our built environment, yet often rely on dry statistics to tell the story. Project descriptions turn into lists of data. […]
A Good PM Is a Good PM — No Matter the Industry
Earlier this quarter, we celebrated International Project Management Day — a perfect reminder that great PMs show up in every corner of our industry… and far beyond it. If you work in AEC, you already know: strong project management is what keeps everything moving. Funny enough, the same is true in marketing communications. At Golden Egg Concepts, […]
Talking Through Turbulence: Building Better Communication in AEC
By Amy Jagaczewski This summer, I had the rare opportunity to tour a Level 12 Air Traffic Control (ATC) Center – a facility that manages the highest volume of air traffic in the country. One thing that stuck with me was the difference between the “glamorous” control towers and the centers that quietly and humbly […]
The Writers’ Corner, with Peter Nute
Who I Talked to This Month Since joining Golden Egg Concepts, one of the things I’ve come to appreciate the most is the opportunity to connect with the many fascinating professionals in the AEC space. My curiosity runs deep—I love exploring new ideas, diving into Wikipedia rabbit holes, or cracking open a book—and these conversations […]
From Scrolls to Shortlists: Getting Social Media Right in AEC
Hot take: your next big project won’t come from a clever Instagram Reel. And that’s okay. Social media won’t win you your next RFP — there, I said it. And that’s why, at Golden Egg, we focus on strategy long before we ever hit “post.” In today’s digital landscape, social media can feel like the […]
Wrapping Up An Unforgettable Summer With the Flock!
As my internship comes to an end with Golden Egg Concepts, I’ve been reflecting on just how transformative my time here has been. When I started at the beginning of the summer, I was eager to learn about AEC marketing and how creative strategy supports the work of architects, engineers, and contractors. Now, after weeks […]
Make Your Content Count: From Brand Story to a Strategy That Works
By: Amy Jagaczewski Most content efforts start in the wrong place. Many AEC firms jump straight to writing, posting, or “getting something out there.” But effective content doesn’t start with a calendar. It starts with a strategy. Without one, content efforts tend to pile up like mismatched building materials—useful on their own, but never quite […]
The Case for Outsourcing MarComm in the AEC Industry
Why having the right support—whether in-house, outsourced, or both—can drive your business forward. By: Lindsey Mathieu I’ve spent more than two decades in the AEC industry, working in roles that span from marketing coordinator to principal. I’ve juggled award submissions with multiple stakeholders. I’ve birddogged obscure project statistics just minutes before uploading the final proposal. […]
Pushing Past Industry Mad Libs: How Golden Egg Helps Firms Find Their Voice
By: Pete Nute Let’s be honest—too many company descriptions sound exactly the same. “Founded in [Year], [Firm Name] is a [type of service] company focused on [types of clients] in the [region]. We’re committed to [buzzwords] and deliver on time, on budget.” We call this the Industry Mad Libs. It’s the templated, interchangeable language that […]
How Vietnam’s Heritage Sites Communicate the Value of AEC Disciplines
By: Amy Jagaczewski In February, I traveled to Vietnam and visited several historic and cultural sites, including UNESCO World Heritage landmarks like Hoi An Ancient Town and My Son Sanctuary, as well as smaller but equally powerful sites like the Museum of Ethnology and the Temple of Literature in Hanoi. As a structural engineer with […]