Recognizing the Landscape: Phil Barlow’s Lasting Impact
By Pete Nute In April, the landscape architecture community takes a moment to look around—at parks, campuses, neighborhoods, and streetscapes—and recognize the thinking behind them. American Society of Landscape Architect’s World Landscape Architecture Month is meant to do exactly that: bring visibility to the people shaping the spaces we move through every day. For us, […]
It’s a Bird! It’s a Plane! No, it’s…Golden Egg Concepts! A Case Study from Your On-Demand Marketing Superteam.
By Dana Fluder When you work with Golden Egg, you gain access to a team of experts in all areas of marketing communication: copywriting, editing, interviewing, social media, RFP/RFQ proposal writing, website design, brand story creation and development, employee communications, external PR, and more. This is a unique combination of skills and expertise that almost […]
The Writers’ Corner, with Peter Nute, March 2026
Some highlights as 2026 kicks into gear Some say the writer’s life is a lonely life. I think there’s probably some truth to that. You get in your groove, headphones in, tapping away at the keyboard—or, in my case, sometimes scribbling feverishly with a Sharpie on a yellow legal pad. But over at Golden Egg […]
Telling the Story Behind the Work: The Importance of Marketing in Engineering
By Senior Project Manager Amy Jagaczewski, P.E. Engineers solve real problems, but many struggle to talk about that work in a way clients understand. They change communities, protect people, and extend the life of our built environment, yet often rely on dry statistics to tell the story. Project descriptions turn into lists of data. […]
A Good PM Is a Good PM — No Matter the Industry
Earlier this quarter, we celebrated International Project Management Day — a perfect reminder that great PMs show up in every corner of our industry… and far beyond it. If you work in AEC, you already know: strong project management is what keeps everything moving. Funny enough, the same is true in marketing communications. At Golden Egg Concepts, […]
Talking Through Turbulence: Building Better Communication in AEC
By Amy Jagaczewski This summer, I had the rare opportunity to tour a Level 12 Air Traffic Control (ATC) Center – a facility that manages the highest volume of air traffic in the country. One thing that stuck with me was the difference between the “glamorous” control towers and the centers that quietly and humbly […]
The Writers’ Corner, with Peter Nute
Who I Talked to This Month Since joining Golden Egg Concepts, one of the things I’ve come to appreciate the most is the opportunity to connect with the many fascinating professionals in the AEC space. My curiosity runs deep—I love exploring new ideas, diving into Wikipedia rabbit holes, or cracking open a book—and these conversations […]
From Scrolls to Shortlists: Getting Social Media Right in AEC
Hot take: your next big project won’t come from a clever Instagram Reel. And that’s okay. Social media won’t win you your next RFP — there, I said it. And that’s why, at Golden Egg, we focus on strategy long before we ever hit “post.” In today’s digital landscape, social media can feel like the […]
Wrapping Up An Unforgettable Summer With the Flock!
As my internship comes to an end with Golden Egg Concepts, I’ve been reflecting on just how transformative my time here has been. When I started at the beginning of the summer, I was eager to learn about AEC marketing and how creative strategy supports the work of architects, engineers, and contractors. Now, after weeks […]
Make Your Content Count: From Brand Story to a Strategy That Works
By: Amy Jagaczewski Most content efforts start in the wrong place. Many AEC firms jump straight to writing, posting, or “getting something out there.” But effective content doesn’t start with a calendar. It starts with a strategy. Without one, content efforts tend to pile up like mismatched building materials—useful on their own, but never quite […]