Now viewing articles in the category Design.
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Why InDesign Should Be Your New Best Friend
June 21st, 2018
At Golden Egg, we see a multitude of client attempts at laying out flyers, presentations, brochures, proposals, and Statements of Qualification utilizing a variety of software platforms. We've witnessed fonts getting unknowingly replaced and resized, text getting inexplicably relocated, and images getting skewed and disproportionate. Despite good intentions, projects that were so painstakingly created barely resemble the original concept. Who wants to leave that impression with a potential client?
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Let's Play a Game
November 15th, 2017
From DIY to professionally created options, the creation of your company's logo should begin with a solid positioning statement and an anticipated business model. Consider your various print and digital brand applications. From business cards and email signatures to websites and vehicle graphics, your logo should be prepared to put its best face forward in a variety of formats. Changing or even fully redesigning an existing logo is OK - as long as you're prepared!
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The Consequences of Color
October 11th, 2017
I find the importance of color selection, specifically, as it pertains to brand identity, to be one of the most interesting and complex facets of graphic design. Like me, you may have assumed it to be a choice as simple as declaring “I like blue”. But there’s more than meets the eye.