Now viewing articles in the category My Two Cents.

  • Strategic planning: Better late than never

    February 21st, 2023


    Business owners shoulder a ton of responsibilities, however, doing the work always takes priority. While a certain degree of success can be achieved by applying the “fly by the seat of your pants” model, it’s important to take the reins and intentionally drive your firm in the direction you choose to head. And Lindsey knew she couldn’t go it alone.

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  • Why InDesign Should Be Your New Best Friend

    June 21st, 2018


    At Golden Egg, we see a multitude of client attempts at laying out flyers, presentations, brochures, proposals, and Statements of Qualification utilizing a variety of software platforms. We've witnessed fonts getting unknowingly replaced and resized, text getting inexplicably relocated, and images getting skewed and disproportionate. Despite good intentions, projects that were so painstakingly created barely resemble the original concept. Who wants to leave that impression with a potential client?

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  • Keep Your Head in the Clouds, but Your Feet on the Ground

    December 29th, 2017


    Lindsey Mathieu and partner Arik Brooks of SoSimple Interactive recently co-authored an article published in Marketer - a bimonthly journal published by the Society for Marketing Professional Services, reporting on current business development and marketing practices, issues and trends for the AEC industry. In this piece, Lindsey and Arik stress the importance of practicality during efforts to define (or redefine) your firm's identity.

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  • AEC Marketing - It's a Lifestyle

    November 6th, 2017


    While AEC marketing is arguably a niche focus, we find there to be plenty of opportunity with not only the (A)rchitects, (E)ngineers and (C)ontractors that identify inherently with this industry acronym, but with many related organizations in the greater built environment.

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  • The Consequences of Color

    October 11th, 2017


    I find the importance of color selection, specifically, as it pertains to brand identity, to be one of the most interesting and complex facets of graphic design. Like me, you may have assumed it to be a choice as simple as declaring “I like blue”. But there’s more than meets the eye.

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  • Welcome to Hollywood! What it Takes to Make a Minute.

    September 6th, 2017


    What exactly do we do at Golden Egg? There is no one sentence or phrase to succinctly describe all the ways that we work to help our clients in the built environment, so Lindsey decided a visual narrative could be the answer. This was the genesis of our new brand film “Connected: The Built Environment."

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  • 10 Social Media Questions for AEC Firms

    July 20th, 2017


    If you're anything like me, you enjoy keeping up with your online friends and business associates. A productive work day can certainly include some social networking and interaction with contacts. As you read over and respond to the various posts in your newsfeeds, you hope that other people will return the favor by liking and sharing your posts. Wouldn’t it be great if more of those online exchanges led to meetings and project collaborations?

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  • Collaboration Defines AEC Industry Success

    May 9th, 2017


    Nurturing relationships with other consultants and contractors on the same project alleviates friction and finger-pointing between the collaborators. Better cooperation makes each entity stronger and streamlines project implementation… not to mention makes for a more enjoyable working experience. As an industry, we have a little work to do on improving our relationships according to Nancy Greenwald of the Construction Institute.

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