Strategic Marketing and Business Development

Once you’ve refined your focus, you need to develop a corresponding strategy that can be implemented to get you from the proverbial point A to point B. Defining measurable goals and actions in support of the strategy is an equally important part of the process, so that progress can be evaluated along the way. From conducting a SWOT analysis for a particular market sector of focus, to outlining the required marketing priorities to support your business development objectives, you have to start with a solid plan as the road map to guide your overall efforts.

  • Market Research
  • SWOT Analysis
  • Competitor Analysis
  • Marketing Plans
  • Budget Development
  • Mission & Vision
  • Positioning
  • Marketing Calendars
  • Information Management
  • Staff Training