Let's Play a Game
November 15th, 2017
One of the earliest creative hurdles that a newly-founded company is faced with is creating a logo design. From DIY to professionally created options, this exercise should begin with a solid positioning statement and an anticipated business model, and should consider, at a minimum, your various brand applications. From business cards and email signatures to websites and vehicle graphics, your logo should be prepared to put its best face forward in a variety of formats.
Once operations get underway, a company’s intended offerings can morph and twist until a true sweet-spot is identified. In some cases, your preconceived brand no longer reflects who you are as a firm.
Come on Down! You're the next Contestant on: Is Your Logo Right?
Good, bad or ugly, your logo plays an integral part in how your existing clients perceive you. It’s worth pausing to consider – does its design reflect the firm you want to be?
An outdated, unpolished, or uncoordinated brand could be a contributing factor to falling short of your competition. There are many ways to build upon the current look and feel without completely abandoning ship. Sometimes what we refer to as a “refresh” is just what the doctor ordered.
Survey Says: You Have Options
There are several paths to explore while making the decision to either augment or completely overhaul your logo:
- It could be as simple as incorporating a tagline or descriptive services to clarify your focus.
- It could result in the development of an alternate version which still maintains all existing elements, but is better oriented for certain applications.
- It could involve exploring a more unique color palate, modern font options, and/or the development of a representative icon, lettermark or emblem to accompany your name.
- It could mean scrapping what you have, and designing something brand new.
Don't be the Weakest Link: Create a Strategy
Any change must be carefully and strategically considered, as there is a laundry list of people, places and things that your logo touches, making the thought of adopting a new one totally daunting to some.
We have developed and categorized a helpful list of print, digital and related applications that you can use to outline your own rollout priorities and talk yourself down from the rebranding ledge. This will help you determine where to start, build a budget, and plan a timeline. One step at a time!
Not sure if a refresh or total facelift is in the cards for your firm? Drop us a note.
Ready. Set. Rebrand!
When you are ready to tell the world about your new brand, start with your employees. They are your real-life representatives, and it is important that they feel connected and engaged. From there, move on to your external audience and communicate the change (as well as its significance) to your clients, associates and vendors.
AUTHORED BY: Hilary Adorno, Project Manager
Transitioning from a life of property management and accounting, into a world of design and marketing has been equal parts thrilling and daunting. I have discovered I have great instincts and am learning to listen to them. My role at Golden Egg challenges me to seek information, test theories and trust my gut. Having an industry vet and mentor in Lindsey has been invaluable.
